The conventional wisdom is that nobody reads cover letters. That's not quite right. Nobody reads bad cover letters. A cover letter that opens with your personality, connects your experience directly to the company's problems, and shows genuine research — that one gets read. Here's how to write it.
Do You Actually Need a Cover Letter?
Only when the application asks for one, or when you're applying to a company where you know culture matters (startups, agencies, creative roles). For most large-company applications through an ATS portal, a great resume is more important. When in doubt — include one.
The 4-Paragraph Cover Letter Formula
Paragraph 1: The Hook
Don't start with 'I am writing to apply for...' Start with why you're excited about this specific company or role. Reference something real — a product you use, a mission you align with, a recent company milestone. Two sentences maximum.
Paragraph 2: Your Strongest Match
Highlight your single most relevant experience or achievement. Make the connection explicit: 'In my previous role at X, I did Y, which directly maps to your need for Z.' Don't summarize your resume — add context and personality.
Paragraph 3: Why Them
Show you've done your research. Mention a specific product, value, team structure, or challenge the company faces. Explain why that excites you and how you can contribute to it specifically.
Paragraph 4: The Close
Express enthusiasm, invite them to review your resume, and make it easy to say yes. 'I'd love the opportunity to discuss how my experience with X could help your team achieve Y. Looking forward to connecting.'
Cover Letter Mistakes That Kill Your Chances
- •Starting with 'My name is...' or 'I am writing to apply for...'
- •Repeating your resume bullet points word for word
- •Focusing on what the job does for you ('this is a great opportunity for me') instead of what you do for them
- •Generic letters that could apply to any company
- •Going over one page